One of the hot issues today is the topic of local SEO (Search Engine Optimization). This stirring has come about as the search engines have embarked upon changing the way they provide search results to users. Many Internet users are looking for local places to acquire products and services. They may be at home on their home computer or walking around with their smart phones surfing for a good place to have lunch. These changes are occurring today as more and more people are using the Internet to shop, research and find local businesses. Think about it, if you are looking for a hair salon do you want to sort through search engine results from hundreds or thousands of miles away? Of course you don’t. You want results that are related to where you are located…
What is local SEO?
The optimization of your website and business listings for a specific geographic area is local SEO. If you have a website and you have it optimized for the keyword phrase “wood flooring” the traffic you will receive will be from around the world (or at least around your country). This is not a bad thing if you ship wood flooring and supplies to customers across the world, but if your primary focus is installing wood flooring within a reasonable service area, much of your traffic will be useless to you. If you had optimized your website for the keyword phrase “Cincinnati wood flooring” the majority of your web site visitors would be from that general area. Now the majority of your visitors will be potential customers and that will be a good thing for your business.
Local SEO by Elite Web Services can help your business get more local customers. If you are not taking advantage of the Internet to market your products and services, please contact us today!